Marketing is an interesting field that needs diverse ideas to get customers to purchase an item. Every day, companies and brands try to find a new way to market their products and services. Salespeople with great communication skills and persuasion are hired so as to do the marketing. One great marketing strategy that mostly works is creating offers on products or services been offered. This may involve; getting two products at the price of one, a reduction in an item’s or service price, or an additional service for every item you purchase. These offers tend to attract more customers and result in extra sales. Lately, most brands have embraced the introduction of offers for their customers.
“Today’s offer”, these two words get a lot of us excited whenever we are in our favorite malls. Okay, at least it gets me excited. You quickly get reenergized because you are sure great deals will be available for some of the products you have been eyeing. The offers are often available when there is a stock clearance, holiday season, or a specific brand’s celebration. Customers usually feel extremely lucky though I presume it is a strategy for the company. Whatever the reason behind the offer, we can all agree that this is usually good news. Most of the time, brands use the “Today offer” strategy to lure more customers into their premises.
“Today’s offer” promotion is usually placed on specific items in the shop. The prices of the items may be significantly reduced. A certain amount is deducted on the price of a product. This is mostly if there is a clearance of stock so that new items may be ordered. The reduction of price could also be in order to sell all the items on sale due to them not been purchased for a long time. Brands may also decide to reduce their product’s price for a certain period because they are marking an important celebration such as an anniversary.
New items that are trying to penetrate the market could also use the “Today’s offer” strategy. For a new product or service to get established in the market, the manufacturing company has to entice customers. They will place offers such as ‘buy one get one free’ or add a certain extra amount in the product such as “extra 200g of biscuits”. Such offers will definitely get more people to purchase and interested in the product. It is a good way to compete with the already existing brands in the market.
“Today’s offer” promotion is also applicable to the delivery of services. A business enterprise may place an offer for every referral their customer makes. For example for every two friends you refer to a massage parlor, you earn yourself a free massage. This will definitely attract more people as everyone will strive to get that message. It may seem like luck for the customer but in reality, the two people they brought get to pay for their service. This creates a win-win situation for the business owner. Other brands may decide to offer free delivery for any product bought at their enterprise. The fact that you get to save on transportation and still get your goods, will probably lure one to purchase an item.
Brands may also use this technique to show appreciation to their loyal customers. They may decide to place an offer. In such a scenario, the terms put in place will only favor the people who frequently visit the enterprise. It may be narrowed down to points earned for every visit or purchase. This is a good strategy because many more people will start purchasing their brand so that they may get the offers the next time.
Today’s offer advert may also be used by companies when their sales are really low. There are certain seasons when there is a reduction in demand. This is usually a tough time for businesses. However, they may resort to offers on their services and products to lure in a few customers. This works for the brand if the reason for a decrease in demand was high prices.
Launching of companies or brands usually attracts great offers. To create a good rapport with their potential customers, this particular day has amazing deals. This is usually a great investment since people will get to know what quality of product or service the company provides. It is also a great way to invade the market space and make your presence felt. The customer turns up on this day will majorly rely on the offers created by the company. Most people are usually excited by a new product or service especially if it is at a much affordable price. “Today’s offer” signage on the day of the launch could be just what they need to keep potential customers streaming in.
Offers created by brands are dependent on lots of factors but their main aim is usually to increase their sales as well as make people more aware of their brand. This is a marketing strategy that has worked for a long period of time. Whether people will come and purchase the product or service, one thing that is for sure is that it will attract more people to your premises who will become more aware of your presence in the market. Today’s offer can even be used to enlighten people on what other services or products you offer. Once they come in to check on the offer, the sales representatives should seize the opportunity to make them aware of your brand.
However, it is important to note that brands that have multiple locations do not necessarily place offers at the same time. They may decide to create offers at a given location today and change it to somewhere different the next day. This gives everyone an opportunity to take advantage of the offers because they may differ from one location to another. It may also apply to a new store that the brand is starting up as a sort of advertisement.
Today offer promotions are on the rise and brands are using it more and more. It may be to increase their sales, sell their brand, clear existing stock, or appreciation to their customers. It does not matter what the reason is as long as it benefits both the brand and the customer.
Offers on products or services are usually advertised greatly by brands. It may be pure luck for the customers. In as much as it excites the customers, it is evident that it is also a marketing strategy for brands. The customer and the company get to gain something at the end of the day. The daily offers are usually for that particular day only unless they decide to make an extension. In case you see “Today’s offer” sign in your favorite store, maybe you should take a minute and go check those items or services because the next day is not guaranteed. It might just save you a few coins!
Referance link- https://medium.com/@dailyonlineoffer/great-deals-on-todays-offer-luck-or-strategy-1719ce67e159
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