The arrival of the Internet has for sure shaped a
lot of lives around the globe. From transforming businesses
to crafting out
careers, the internet has surely brought a lot to be admired. E-commerce is an
example of a business that effectively exploit the internet – people can now
shop while at the comfort of their homes.
The pattern of shopping online gradually
infiltrated into the lives of many people and currently has become a crucial
aspect of the latter. Perhaps, the steady increase in online shopping can be
attributed to several strategies that such online stores tend to deploy such as
exclusive deals, doorstep delivery, secure and easy payment options, effective
return policies among many others. Therefore, it has become nearly impossible
to disregard the sheer scope of the opportunities offered by online retailers
in contemporary businesses.
However, with these sheer opportunities comes a
challenge of convincing a customer to purchase a product from your online shop.
So, how would you ensure that your products get a prospective buyer at the
right time of their buying decision process? What will you be doing differently
since there are increasing numbers of competitors?
Well, most online businesses will implement a few
promotional strategies, search engine and social media marketing, while others
would opt for paid advertising among others. Nonetheless, as your e-commerce
continues, some of the approaches plateau, hence, the need for critical
thinking and turnaround strategy for the continued realization of growth
trajectory.
It is against this backdrop that many online
shopping platforms resort to extra promotional strategies to win the hearts of
customers. Some offer super deals that are hard to ignore. So, if you have not
experienced online shopping, go ahead and find out how sensational it is! In
most stores, you will find goods tagged today online offers that
present customers with amazing prices, hence, the opportunity for adding into
your cart.
As consumers, we are deeply engrained in practices
that make it very difficult to act upon a product. However, seeing a today
offer with a timeline attached normally pierces through our inertia,
prompting us to move immediately. In essence, the today online offers place
any marketing approach on steroids. With mouth-watering offers, many people get
to exploit such opportunities they believe are rare while the net return is
increased sales for the retailer.
However, you cannot just place a time-bound offer
and comfortably relax. Your online shopping offers today need
to be captivating and convincing enough to make a customer say yes. Since today
offer is a type of special discount, reward or deal customers receive
when they buy a product within a specific period, it is good to stick to the
concept.
Some online retailers apply this concept all the
time to woo clients to purchase their products. For example, an online store
can implement today offers for the Black Friday. However, when
you return to the site days after the Black Friday, you still notice that the
same offers exist and you begin to wonder whether it was truly an offer for
that particular day or it is being used repeatedly as a trick to make customers
believe that it a discount.
Online shopping offers today that exists for a limited time
is one of the best ways for drawing in customers, promoting a logic of urgency
while trying to win their minds. Running today offers for a
protracted period might be unconvincing since some consumers are smart and have
known the trick.
So, how will it become Online shopping
offers today if it will through to next week, next month or months
after? Is it right to throw all these today online offers deals
on the busy first page a better idea? Will it confuse buyers?
First, we believe this can be done differently to
avoid the impression of running endless discounts dubbed today offers.
Importantly, your online shopping offers today should attempt
to draw attention, especially new experiences. This is largely because many
people normally want to attempt new things.
According to McKinsey, an investment firm,
“experience economy” tends to thrive, evidence by the analysis conducted
between 2014 and 2016 that showed experiences and spending on events grew
fourfold quicker than spending on personal goods.
So, even if your business is within the category of
goods, there are several things you can implement to draw that much-needed
appeal and attention by concentrating on achieving new experiences with your
brand. You should ask yourself a simple question like what makes your today
offer different.
Second, it is important to define the offer dates.
Customers are becoming accustomed to today offers accompanied
by phrases such as “while stock last” or “act now.” Regrettably, these calls
are not as firm as other options, since, without a timeline, the audience may
feel that the offer will still be on the site even if they check back next week
or next month.
The entire concept for today offer is
to make people act very fast while you register sales. Therefore, you should
strive to draw the attention of the prospective clients by appending deadlines
on such online shopping offers today. For example, you can use phrases like,
last day, today only, ends Tuesday at midnight among many others.
Third, you can explore benefit-based appeal for
action. Act fast! Shop offers! Call now! These are some of the conventional
calls to actions that have worked effectively. However, you could create extra
excitement by appealing for attention based on the benefits your offer would
provide.
Finally, you need to keep your today online offer
brief and simple. This can be achieved by simply highlighting the key points that
will make your prospective clients act. Making you today offer overly
complicated with every detail of the marketing materials will push away people.
Phrases such as, get 40% off today, claim free dresses today, etc. will excite
people and draw attention.
Today online offer is a form of marketing technique
geared towards bringing in more customers, driving up revenues and cash flow
while realizing stock turnovers. This technique offers immense benefits to
online retailers if applied effectively.
Apart from the aforementioned benefits, effective today online offers will
strengthen your brand image and furnish you with the much-needed data of your
customer’s purchasing behaviour.
Reference link- https://dailyonlineoffer.hatenablog.com/entry/2020/04/16/115814